Brewmaster's Guide - Beer Infographic
Brewmaster's Guide - Beer Infographic
Embedded Files
Project Background
Project Background
This brewery had several locations serving their own craft beers, but each location had different levels of product knowledge, which worried management due to a number of growing customer complaints. Employees worked different hours and weren’t always onsite to attend product knowledge training. This meant that the company needed a simple and easy-to-use product guide that staff could easily reference on their iPads behind the bar.
Features
Features
User-Friendly Design
This infographic is simple and easy to use. Staff can see all of the beers on one screen, then simply click or touch the picture of a beer they want to learn more about. When they’re done reading, they touch the beer again to go back to the picture.
Benefit: This interactive product guide empowers staff to quickly and confidently respond to customer questions, enhancing the customer experience and reinforcing this brewery's reputation for expertise and quality. By providing instant access to detailed beer descriptions and flavor profiles, this guide reduces training gaps, increases consistency across locations, and ensures every employee can provide excellent service, no matter their schedule or prior training.
Visually Engaging
The infographic uses the brewery’s unique branding elements, with custom colors, typography, and imagery, to create an eye-catching design. Each beer’s picture is accompanied by a brief but engaging description, ensuring it’s not only functional but also on-brand and aesthetically pleasing.
Benefit: This makes the guide more than just a tool—it reinforces the brewery's identity and creates a cohesive experience for both staff and customers.
Why Does This Infographic Work?
Why Does This Infographic Work?
Immediate Access: The infographic is readily available on staff iPads, allowing employees to access details instantly without leaving the bar or disrupting service.
Visual Hierarchy: Clear images and concise descriptions make it easy to identify and learn about each beer at a fast glance.
Focused Content: Featuring only six beers with a simple interface keeps the information manageable and avoids overwhelming the user, ensuring quick reference for staff during busy shifts.
What Was My Role?
What Was My Role?
Instructional Designer: I identified the need for a simple, accessible product guide and designed a solution tailored to staff workflows and customer service goals.
Content Developer: I developed this infographic within Articulate Storyline 360.
Writer: I crafted compelling copy for each beer, highlighting flavor profiles and key features so that staff could communicate effectively with customers.
Visual Designer: I designed and developed the visuals.
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